About Peter Morrissey

Reputation Excellence blogger Peter Morrissey is President and CEO of Morrissey & Company, a Boston-based reputation management and public relations firm founded in February 1999. With over 25 years of experience in public relations, Peter knows the importance of creating, preserving and advancing excellent corporate reputations in both the in-person and cyber realms.

Peter has served as reputation counsel to many CEOs and highly visible corporate executives, boards of directors of major organizations and Fortune 500 companies, including IBM, Johnson & Johnson, and Miller Brewing Company. He provided counsel and crisis services to Johnson & Johnson's McNeil Pharmaceutical during the famous Tylenol capsule poisoning episode, which has come to be recognized as the model for successful crisis communications. In September 2004, PRWeek named Peter as one of the top crisis communications counselors in the nation, describing him as one of the 22 professionals "who should be on the speed dial in a crisis."

Peter serves as a partner of Pinnacle Worldwide, the international consortium of independent public relations agencies. Peter is an accredited member of the Public Relations Society of America. Active in the business community, he serves on the board of the Boston Chamber of Commerce and is chairman of the board of Morgan Memorial Goodwill Industries in Boston, and on the board of governors for the Boston Athletic Association (sponsors of the BAA Boston Marathon).

He received his bachelor's degree in communications/public relations from the Boston University College of Communication where he is now an associate professor, lecturing on reputation management and other PR topics. He is also a graduate of the Harvard Business School Owner/President Management Program.

For more information about reputation management, please email Peter at Peter@MorrisseyCo.com.

About Emilee Pierce

Emilee is an Associate at Morrissey & Company with a diverse background in corporate and nonprofit public relations, alternative energy research, and environmental science. Prior to joining the Morrissey team, Emilee worked in the communications department of Citizens Energy Corporation, a Boston-based non-profit organization aimed at making life's basic needs more affordable. At Citizens, her responsibilities included drafting media materials, organizing press conferences, and helping produce public service announcements for Citizens Energy Chairman, Joseph P. Kennedy II, as he urged major oil and gas companies to donate a percentage of their heightened profits to the poor. Emilee also played an instrumental role in announcing Citizens' partnership with Venezuela-based CITGO, and in researching turbine locations and business partnerships for the organization's wind-energy division.

Emilee was an active member of the Environmental Sustainability Task Force at Boston University and conducted an environmental audit of the Boston University Charles River Campus to identify institutional changes that might improve its environmental performance.

Emilee received a Bachelor of Science in communications and a minor in environmental analysis and policy from Boston University, where she graduated magna cum laude. Her award-winning literary criticisms have been published in Boston University's Journal of Exemplary Work, and are scheduled to appear The Independent Writer, a textbook authored by Assistant Dean of the Writing Program at Boston University in the fall of 2007. She joined Morrissey & Company in June of 2006.

About Liza Stewart